5th December 2024

Has your healthcare plan run out of steam?

Some of you will have been offering your preventative healthcare plans for many years and it’s become ‘part of the furniture’. When we are very used to having something, we often take it for granted or forget the value and benefit it brings to pet owners and practices.

What habits might you have picked up over the years?

Cherry Picking

How many times have you or your colleagues’ seen clients that aren’t a member of your health plan and thought that there’s no point in mentioning anything because they’ve said “No thanks” in the past? It’s easy to fall into the habit of cherry picking who you talk to.

Nothing new to talk about

Many healthcare plans are offering benefits that haven’t changed for years. This can mean that staff feel like there’s no point in discussing them again with clients, as they will have ‘heard it all before’.

You’re satisfied enough with the monthly income your plans generate

Guaranteed revenue is always a welcome monthly boost and, if you’ve been used to receiving a similar amount each month, you may feel that is good enough, or you think that you aren’t likely to increase that amount and don’t focus on plan growth.

You’ve forgotten what your plan includes!

Clients often cancel their plan because they don’t understand how much they save or what benefits they receive through their health plan. What happens when your staff can’t remember either?! They stop talking about it because they are concerned clients will want more information. This happens more than you think!

How can we get you and your staff re-engaged with your plans?

Review how many clients are members of your plan

Your PVA coach can talk you through how your plan is performing, from a growth and revenue perspective, against other, similar sized practices and look at areas where we can support you to engage with clients who have not previously joined. Cherry picking is a frequent problem for many practices, with staff deciding whether a pet owner will be interested. Doing this is a natural but unhelpful process, as you may be denying someone a service that will really help them – either financially or to support them to provide great healthcare for their beloved pet. Clients’ circumstances change over time and what may not have been of interest previously may now be relevant. Request a visit by your coach by clicking here

If you feel that there is nothing new to tell clients, it may be that your plan is not as relevant as it once was. Traditional plans were designed well over 10 years ago and, like everything else, pet owners’ demands have changed. With the internet being another source of services and information, clients prefer to have less interaction with their vet, especially if their pet is well. Providing better solutions to pet owners is proving to be essential to businesses, including vet practices. It could be time for you and your coach to review what your plan offers to today’s clients and consider whether changes can be made to give you something new to offer everyone. We provide digital and home delivery solutions to all our customers, which are creating better growth of much needed guaranteed income streams. Contact us for an update on what you can change to rejuvenate your plans. We’ve helped many of our customers modernise their offering.

Your coach will also provide top-up training, including what your plan offers to pet owners and why it’s important to your clients, their pets, and your practice.

Whether you’re a PVA customer or not, we are always happy to offer advice on all aspects of your current plan. We have a national team of experts who can help with every aspect, from improving growth and assessing profitability, to pet owner engagement and more. Just ask for advice here and we’ll be in touch.